Profiting from blogging
The term ‘blogger’ has become extremely common. The term refers to an internet user who posts material (usually videos) to a channel, website or web resource. Bloggers’ readership ranges from a few people to millions of subscribers. Some authors become so authoritative that their opinion influences the audience’s behaviour.
How to make money?
There are two strategies for earning income from blogging:
- promoting business through an account;
- turning content into a business.
With the second option, income is affected by the relevance, usefulness, uniqueness of the content. Interesting material attracts new subscribers, the channel’s audience grows, and then advertisers come to it. They pay large sums for advertising goods or services. An additional source of income are donates, i.e. voluntary donations from grateful subscribers.
Types of bloggers
The institution of blogging emerged several years ago, but has managed to develop rapidly. It is a popular segment of the Internet, where a huge number of authors realize their potential. Bloggers are conventionally divided into categories:
- experts;
- celebrities;
- businessmen;
- lifestyle bloggers.
Experts are professionals in a particular field. They turn the blog into an educational platform where the subscriber learns new things, acquires skills or an option for solving problems. Experts generate income from three main sources: 1. advertising; 2. paid courses; 3. sales of services.
Selebrities or celebrities are recognisable personalities who use the blog as PR. Here, they talk about the creation of a certain product, upcoming concerts, as well as promote their own persona. The celebrity channel can be promoted by a team of professionals and the source of income is advertising.
Business people – people who are in business. Their personal account is a means for them to market their products or services. Sometimes they promote other brands. This is how craftsmen, small business owners, start-up authors, etc. operate, for example. Thanks to blogs, many businessmen have been able to promote their own businesses, increasing sales many times over.
Lifestyle bloggers turn a business project into a way of life. They broadcast various events to the audience, such as trips to other countries or cities, trips to the shop, and the use of services. The source of income here is advertising and posts. The business is based only on interesting content: vivid photos, colourful clips, notes from an online diary and other ways.
The classification presented is tentative. The blogging segment is evolving, with new directions and options for profit. Some authors combine several types of content. For example, a builder’s channel can have an educational focus, advertise products, show life events.
Maintenance methods
There are no strict rules for providing content to the viewer. The following types of channel maintenance are well-proven in practice:
- writing texts and articles;
- placement of photographs;
- filming videos.
It is relevant to post several types of content at once. Although the process is labour-intensive, it will increase the number of subscribers and promote the channel more quickly. Becoming a blogger is simple: choose your content, start your own channel, publish your content and get subscribers. Promotion of an Internet resource is a delicate and unpredictable business. Most bloggers spend years on it, while some “shoot out” in a couple of days. In any case, determination, regular posting of interesting material and consideration of the viewer’s needs will help you succeed.