Selling a 7-Day Mini-Course in 2026: Lesson Scripts, Homework, and a No-Webinar Launch

A 7-day mini-course is one of the cleanest ways to sell expertise from home: it’s short enough for busy people to finish, but structured enough to deliver a measurable outcome. The trick is to design it like a product, not like seven random posts—clear daily scripts, homework that moves learners forward, and a launch that works without live calls.

Pick the right 7-day outcome and map the learning arc

Start with a single, practical result someone can reach in a week. “Write a CV in seven days” works; “become confident” is too vague. In 2026, buyers are careful with their time, so your promise needs a finish line: a document, a schedule, a working template, or a repeatable routine they can keep using after Day 7.

Next, map the arc using three phases: set-up (Days 1–2), momentum (Days 3–5), and consolidation (Days 6–7). This stops you from cramming all the value into Day 1 and leaving people overwhelmed. A simple check: each day should take 20–45 minutes to consume and 20–60 minutes to complete, depending on your audience.

Finally, define the boundaries up front: what’s included, what isn’t, and what “success” looks like by the end of the week. This reduces support requests and refunds, because people know exactly what they’re buying. Keep the scope tight, and point learners to optional resources only after they finish the core task.

Validate the topic fast and set pricing that matches the effort

Validation doesn’t need a webinar or weeks of research. Use a short pre-sale page and ask three questions: what people have already tried, what stopped them, and what they want in seven days. If you can’t describe the “before” and “after” in one sentence, the idea is still fuzzy.

For pricing, anchor it to the outcome and the support level. A self-serve mini-course with clear templates is typically priced lower than a version with daily feedback. If you offer feedback, cap it: for example, “one check per person on Days 3 and 6” rather than open-ended messaging.

Choose one payment route that doesn’t add complexity. Some creators use Gumroad, which publicly states a flat 10% cut per sale on its pricing page, so you can factor fees into your margins. :contentReference[oaicite:1]{index=1} If you prefer a direct checkout, Stripe Checkout can send customers to a Stripe-hosted payment page from a simple button or link. :contentReference[oaicite:2]{index=2}

Write daily lesson scripts that feel doable, not academic

A good 7-day script follows the same rhythm every day so learners don’t waste energy figuring out the format. Use a repeatable structure: “What we’re doing today,” “Why it matters,” “Steps,” “Example,” and “Homework.” When every day looks familiar, completion rates go up.

Keep lessons action-first. If you need theory, place it after the first action step. For example: Day 2 might start with “Fill in the baseline template,” then explain why the template works. This reverses the usual approach and suits short programmes where people want progress, not lectures.

Build in friction-reducers: a checklist, a timer suggestion (“set a 15-minute sprint”), and one optional stretch task. The stretch task is important: it gives advanced learners something extra without forcing beginners to keep up with an unrealistic pace.

Homework that drives results: 7 templates you can reuse

In a week-long format, homework is the product. Use tasks that produce visible progress and are easy to verify. Examples that work across niches: a one-page plan, a completed spreadsheet, a drafted message, a recorded 60-second rehearsal, or a checklist they can tick.

Here are seven homework patterns you can plug into most topics: (1) baseline audit, (2) set-up checklist, (3) “first draft” template, (4) constraints exercise (remove 20% complexity), (5) feedback loop (self-check rubric), (6) implementation day, (7) maintenance plan for the next 14 days.

Make homework submission optional unless feedback is your paid differentiator. If you do collect submissions, set a strict rule: one file, one format, one deadline. This protects your time and makes the learner’s experience clearer.

Launch and deliver without a webinar: the 7-email system

A no-webinar launch works best when your mini-course is positioned as a short “guided sprint” with a clear start date and a firm close. You’re not trying to entertain a room; you’re helping someone commit. That means your funnel should be short, specific, and respectful of attention.

Use a simple 7-email sequence over 7–10 days: Email 1 (problem + outcome), Email 2 (quick win + proof), Email 3 (behind-the-scenes of the method), Email 4 (case or example), Email 5 (FAQ + objections), Email 6 (24-hour reminder), Email 7 (final close). Each email should point to one action: read, reply, or buy.

Automation is what keeps this sustainable. Many creators use Kit (ConvertKit) visual automations to route subscribers based on actions (sign-up, purchase, link click) and send targeted sequences. :contentReference[oaicite:3]{index=3} The goal is not complexity—just the minimum logic needed to avoid sending sales emails to paying customers.

Delivery, support, and trust: what to set up before you sell

Prepare delivery as if you’ll be offline. Decide how lessons arrive: email, a private page, or a shared folder link. Then create a Day 0 welcome message with clear expectations: start date, daily time estimate, how to get help, and what “done” looks like by Day 7.

Set support boundaries that you can keep: a single inbox, one daily reply window, and a guaranteed response time (for example, within 24 hours on weekdays). If you’re selling from home, consistency beats speed; people mainly want to know you’re present and reliable.

Finally, protect trust with three items: a clear refund rule, a simple privacy note for email addresses, and a transparent breakdown of what’s included. When those are visible before checkout, you reduce chargebacks and cut the time spent on misunderstandings.