How to make money on streams?
Video content creation has become a hot business over the past decade. Millions of Internet users earn income from live broadcasts. Following some rules, which will be discussed later, will help increase the profit from this activity.
Video advertising
The inclusion of commercials in the broadcast, as is provided on television, helps the blogger to receive good financial resources from customers. The larger the audience, the more solid the amount of remuneration. Many platforms, such as Facebook, have included the option to add ads to online broadcasts. Today, this opportunity is provided to popular account holders whose number of subscribers is over 50,000. Moreover, the number of stream participants must reach 300, and only after that the function of inserting a short commercial will open.
Donations
Donations from streamers are another important source of income for bloggers. For example, in 2018 alone, the total number of donations on streams exceeded 7.5 billion euros. It is not uncommon for streamers to open donations to charitable causes. It can be helping those in need, purchasing new equipment to improve video quality, buying gifts for subscribers. Some services, such as LiveU, guarantee those who donate automatic gifts in the form of free subscriptions, merchandise, and additional features on the platform.
Rewards per view and subscription
On many platforms, there is a paid functionality to unlock some of the live content. It is more unique, interesting and exclusive than the material in the public domain. A separate fee for streamers is for account subscriptions. Streaming platforms set a different price list for this criterion. The subscription is also beneficial for ordinary users. It allows:
- leave comments under the material;
- receive notifications about streams;
- communicate live with a blogger;
- do not see ads.
Patreon deserves special attention in the list of streaming sites. It guarantees financial stability to the owners of popular accounts. In the last year alone, streamer subscription fees have exceeded €3.5 million. The Patreon platform is integrated with YouTube, Twitch, Facebook.
Partnership programs
You can insert links to various advertised products into a live broadcast. For each transition on them, the account owner is charged a certain amount. It is noteworthy that the affiliate program remains relevant, even if the transitions were made not by live broadcast, but by video recording. The actual service here is, for example, Amazon.com.
Brand promotion
If a request comes from a large company to represent a brand, then it is a great success for the streamer. Income from this type of activity can amount to hundreds of thousands of euros. You just need to figure out how to increase brand awareness in live broadcasts. Many bloggers go live wearing a specific brand of clothing or with a bottle of water (soda) from a specific manufacturer. To get a promotional contract with a large organization, streamers use various methods, including sending personal requests indicating the benefits of cooperation.
Thus, there are many ways to make money on online broadcasts. The level of income here is unlimited, but depends on the number of subscribers and the relevance of the content. Many bloggers use several methods at once to profit from live content, which significantly increases profits.